Register | Login

The BCG matrix is about using 2 variables: Market Share in addition to Market Growth, to construct a brand or merchandise portfolio that works.

BCG (named after Bruce Henderson from the Boston Consulting Collection, who developed it) can be designed for inter-organizational investigation purposes. If other types view the big photo (i. age., the company as a ship hovering in the big se

Who Voted for this Story

Pligg is an open source content management system that lets you easily create your own social network.